Following the recent boom in British boxing, ITV has started to get involved in broadcasting the sport again. Legendary with a particular generation of fan from the late 80’s & early 1990’s, ITV’s The Big Fight Live brought us some of the most infamous nights in sport’s history. It still had a presence in the 2000’s, showing the likes of Joe Calzaghe and the early careers of Carl Froch and Tyson Fury. However, these were often tucked away from mainstream audiences on ITV4.
In 2017 they renewed their focus on the sport with the launch of their Pay-Per-View platform ITV Box Office. Their most significant signing to date, and leading most of their initial output, is Chris Eubank Jr. Their output increased in Autumn of 2017 when they acquired the rights of the hotly anticipated World Boxing Super Series tournament. Quarterfinals of both the Super middleweight & Cruiserweight tournaments took place over September and October 2017, to critical acclaim. The two Semi-Finals from both weights are due to take place in January & February 2018, with separate finals in May and June 2018.
While ITV has shown most of the tournament for free, both on the main Box Office channel and ITV4, they did pay wall Chris Eubank Jr’s lightly regarded quarterfinal bout with Avni Yildirim. Nonetheless, the semi-final fight between Eubank and George Groves is the channels first genuine PPV worthy clash. It could be the platform on which ITV builds itself back into a major broadcaster for the sport. Rather disappointingly, they also plan to paywall Callum Smith’s match-up with veteran Juergen Braehmer, the other semi-final. In the opinion of many, exposing betting favourite Smith to a wider audience would of help to build the Super Middleweight final. Perhaps a missed opportunity, not only for the tournament itself but for ITV’s own platform too. Hardcore fans need not fret too much, as they are offering a bundle with the Eubank/Groves clash for £20. Expect both of the finales to PPV come May and June.
How to View ITV Box Office
Sky Customers: Channel 493
Sky viewers will need to register and pay at https://www.itvboxoffice.com for all PPV fights if it’s your first time of buying from ITV Box Office. You’ll need your viewing card number to hand when registering.
Please note that you’re unable to purchase through your Red Button like other Sky Sports Box Office events if you haven’t registered and paid online before.
You can purchase via the Red Button if you’ve registered, paid online before and also opted to save your payment details. If you’ve registered before, but not opted to save your payment details, you’ll have to pay online again!
Free to Air Events: All Sky Customers can watch the free-to-air events on the channel without registering.
Virgin Customers: On Demand only
Virgin customers can purchase any PPV fight by pressing Home or On-Demand on their remote control. Go to ‘On Demand’ > ‘Live Events’, press the red button and follow the on-screen instructions.
Free to Air Events: As ITV Box Office has no permanent channel on Virgin boxes, Virgin customers should use online streams available directly on itvboxoffice.com.
Streaming ITV Box Office
ITV has partnered with the app TVPLAYER to allow you to access a paid ITV Box Office steam for PPV fights. Details of how to download, register and pay for fights are available at TVPLAYER’s website. You can use devices like Chromecast or Amazon Fire watch the stream on your TV from your app.
Free to Air Events: ITV has been experimenting with streaming these events directly from itvboxoffice.com.